How To Promote My Construction Business: 84 Fun Facts

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84 Fun Facts How To Promote My Construction Business | How To Advertise Contracting Business

• Account-based marketing is a B2B marketing technique that targets a specific set of high-value customers with personalized selling strategies. It delivers significantly higher sales with less effort. If your construction company is into institutional sales or you want to pitch your project to investors, ABM is the strategy you must follow. Contact Josh Meah to learn more about account-based marketing. - Source: Internet
• Wise Elephant Consulting is a business and marketing consulting company, specializing in cost-effective solutions for construction companies. She co-hosts a weekly podcast entitled “Business Talk, Sister Gawk” that provides free advice and information for entrepreneurs. You can connect with Rebekkah Anderson here. - Source: Internet
• Why is defining the company’s mission and vision the first step in developing a marketing plan? Because your mission and vision will determine the direction your marketing takes both visually and verbally. Before knowing how to sell effectively, you need first to clearly define what it is your business is really good at and sell that. At INDUSTRI, we call it, “Branding the Benefit.” - Source: Internet
• Start a blog on your website and write about the hottest trends in architecture and construction. This will make you look smart and well-informed. Approach construction websites that accept guest posts and regularly publish articles with them to expand your reach and acquire valuable backlinks. - Source: Internet
• Join one or more construction associations to make your business look more credible. Association memberships enable you to tap into industry resources and provide valuable networking opportunities. Construction marketing is all about relationships, so you need to build relationships before you build projects. - Source: Internet
• You can’t expect clients to find your company. You have to work to ensure potential clients will find your company. Advertising is expensive and doesn’t always work but understanding your clients and following up on leads and past clients is a cost-effective method of finding the next construction project. - Source: Internet
• Next, you can start to serve a larger geographic region. Many construction companies limit their services to their local area. By expanding to areas surrounding your primary city of operation, you can potentially attract a larger number of customers. - Source: Internet
• Alternatively, you can offer special discounts to your customers. This could include customer loyalty discounts to encourage repeat business. It could also include seasonal discounts in which you can offer lower prices during slow seasons. - Source: Internet
• Incoming links from quality domains are one of the most important factors for improving your search rankings. Contact building material companies you’ve worked with and request that they include your name in their list of clients. Many construction material suppliers have pages listing construction firms that use their building materials. This is helpful for increasing brand visibility and improving search results. - Source: Internet
• We all like free advertising. When a project is completed or reaches a milestone, it’s often good for the construction team to have a small celebration. Invite the client and their team. Invite the designers. Invite people from the designer’s and client’s office. - Source: Internet
• This marketing strategy allows you to reach potential customers that you wouldn’t have access to before. Partner with subcontractors on joint projects and promotional giveaways. You can also ask local companies to refer their clients to your business and offer to do the same for them. For example, remodelers can generate leads by establishing a relationship with realtors and plumbers. - Source: Internet
• The website and social media can grow the construction business in an accelerated manner. These days, it has become an unwritten rule for every company to have a website. Rightly so! - Source: Internet
• To a lesser extent, but no less important, strategic marketing can be applied in the construction industry, through a digital channel. Mainly, what this practice usually does is to create a buyer journey and start generating leads. In other words, a group of users who are not yet ready to buy an apartment but want to start researching for quality information. - Source: Internet
• Just like employee training, safety training is key to maximizing profits and construction revenue. Often, construction projects will experience delays and increased costs from accidents on the job site. By investing in better training, employees can learn how to avoid potential risks better and increase productivity. It is also important to continually educate and train employees so that everyone stays up-to-date on the latest safety practices. Practicing safety awareness will not only avoid project delays and eliminate increased costs, but will also protect your employees. - Source: Internet
• Focusing on solid and transparent communication will increase your productivity across all sectors. One way that businesses are honing their communication is through software, which allows workers to collaborate and interact in real time. This instant communication helps keeps everyone on the same page, avoiding any mistakes due to miscommunication. By avoiding mistakes, workers can increase their productivity and increase construction revenue. - Source: Internet
• If a picture is worth 1000 words, imagine the power of a video! You can use this power by creating a video of your latest project. Create interesting videos by featuring your crews at work, or producing positive video testimonials from your clients. Don’t forget to upload these videos to YouTube and Facebook, the world’s biggest video viewing platforms, to generate business leads and to build your brand image. - Source: Internet
• Innovations pop up in every domain in the construction industry, like ripples in a pond. Construction companies should be aware of the latest trends in the industry. They must strive to accommodate them as soon as possible. - Source: Internet
• Last but not least, invest in your own business. Invest in more efficient employees, better construction materials, and technology. Skilled labor and better construction materials will increase the gross margin of profit in the long run. - Source: Internet
• In November 2021, the United States Congress passed an infrastructure spending bill that will funnel $550 billion into the construction industry over the next eight years. Combined with the continued need for residential builds, commercial construction, and a push for cross-sector eco-friendly design, the construction industry in the United States is likely to hit $1.65 trillion by 2026. - Source: Internet
• ‘Construction advertising’ is a catch-all term for a range of ad strategies. Just as the term ‘builder’ can carry dozens of sub-categories and types, so can ‘advertising’. You can throw your business name on the side of a blimp and it counts as advertising, but it’s unlikely to be very effective. To make sure your ad campaigns are working towards delivering results, we’ve rounded up the most effective advertising options for your construction company: Google Ads - Source: Internet
• Nothing quite compares to the traditional tangibility of brochures and flyers. Create an impressive visual design that includes strong branding, great copywriting, and quality photography. Print and distribute them at your marketing office, stall, trade show, or construction site. Either that or engage a flyer distribution service, but make sure they have good customer reviews. - Source: Internet
• You might be amazed to find out that more than 75% of construction businesses promote their brand and products on social media. Standing out on these platforms is very challenging, but platforms like Instagram and Facebook allow you to target specific groups and specific locations. Start there. - Source: Internet
• It might be tempting to go with less expensive materials, but it’s important to keep in mind that often, saving now means spending later. Make sure that all the equipment you work with is up to the task and can withstand the test of time. For example, investing in stainless steel screws might be a smart move when working on a location vulnerable to wet weather conditions. Customers may not be well versed enough in construction to know the difference, but they’ll certainly notice if things start to rust or break down. - Source: Internet
• Having a highly developed construction website will allow you to do more than generate quality leads. It will also help give your company its competitive advantage. When creating your website, always have your clients’ personas in mind, asking yourself: - Source: Internet
• The Godfather of construction ads, Google Ads are the most well-known form of advertising. Google Ads rely on a pay-per-click (PPC) model which means you’re only charged when your ads are clicked on. It’s up to you to bid on relevant construction-based keywords which will trigger your ads. For example, you could run ads that appear when people search for: Construction Company - Source: Internet
• Construction is a big business involving different kinds of jobs. So, it is vital to have people for all sorts of work in your construction firm. The contractors alone would constitute a reasonable number of people in your team. When you include other professionals like designers, engineers, surveyors, and all the workers, the number will grow even higher. - Source: Internet
• Invite the local media – send them a short blurb on the project with a picture that they could include in a news story. Ensure that the event is properly organized and that the project site is clean and orderly – you don’t want visitors tripping over construction rubbish or unfinished work. Of course, you can’t hold these events every week. In fact, they probably only work well once a year, or when different teams are involved. - Source: Internet
• When a job is planned right, construction companies realize massive savings. Plus, having a better idea of the materials you’ll need before the job starts can significantly reduce environmental waste. By using a cloud-based platform that connects your estimation tools with your project management software, you can reduce errors, minimize over-purchasing, and nearly eliminate the chance of rebuilds. - Source: Internet
• “Your signage needs to have rules behind allowing people to represent the brand. Make sure anything and anyone associated with your brand is agreeing to abide by those values. You wouldn’t want your logo showing up somewhere that could impact your customers’ perceptions of who you are as a business.” - Source: Internet
• It is in this aspect that construction marketing can be very important. Otherwise, branding is seen as an expense because it’s made up of immeasurable, untraceable actions that contribute to an unconscious perception of the human being. However, when you start applying strategic marketing in your construction company, you start to see your marketing efforts turn into sales opportunities. - Source: Internet
• Your profiles will display your business hours, other social media accounts, phone numbers, addresses, and more (so, your customers can always get in contact with you). Keeping up to date on interactions: Business profiles on these platforms give you access to the direct message or messenger features as well. You’ll even get insight into how long it takes you to respond on average to provide better customer service. - Source: Internet
• Optimize your website for SEO and conversions, so it keeps sending you a healthy flow of business leads, even when your offices are closed. You’ll need to build a sales funnel and create landing pages to capture leads. Contact Josh Meah now if you need help creating or redesigning your company’s website. - Source: Internet
• Marketing is one of the most important tools for a construction company to operate at its full potential. Although your business is very effective, without the right marketing you will not reach the right audience. Therefore, do not underestimate the role of marketing in construction. The process of researching, promoting, and ultimately selling your product or service is what allows your business to be successful. - Source: Internet
• Sign up for Google My Business and promote your business with business cards and a well-designed website. (Pro tip: hand out two business cards to each person instead of one. That way they can pass one on to those they recommend you to). - Source: Internet
• Apps are game-changers, and they are everywhere. Yes, even in a construction job! What took days and weeks using pen and paper for projects can now be done within seconds using tailor-made software. Isn’t that awesome? - Source: Internet
• The faster you adopt new construction technology, the faster you will increase your productivity and construction revenue. With so many different software solutions on the market, there is no time to wait! Whether you need help with project management, organization, or communication, construction software technology will help you work faster and more efficiently. This will not only help you meet all your deadlines but also eliminate the need for rework. - Source: Internet
• Gain brand recognition by being an event sponsor. Decide what type of event you want to sponsor based on the result you’re looking for. It could be anything from a local festival to a construction industry show. At the event, make sure to give out branded merchandise to further advertise your company. An extra perk? Some events get media coverage, which could provide additional PR opportunities. - Source: Internet
• As a small homebuilder, you probably can’t compete with the likes of larger construction companies like Toll Brothers or KB Home. Or can you? You can, if you follow a niche marketing strategy. You can’t be all things to all people, so focus on a micro market and be the best in what you do. - Source: Internet
• Speaking of branding, you’ll want to be sure you are always marketing your company. Though it’s always great when you can acquire clients through word of mouth (which will happen if you offer top-notch service), developing a clever marketing strategy is a promising way to grow your business even further. Applying some simple branding tools can really help to get your company’s name out there so that people think of you when they need a contractor. - Source: Internet
• Branding communicates business values through its digital proposal on different platforms so that the public identifies with the brand and internalizes it. In the construction of a building, this action is necessary to transmit its value and to be able to reflect corporate identity. People looking to buy a property are looking for a face-to-face ecosystem to be established around them. - Source: Internet
• Show the human side of your company by including your staff in the marketing campaign. The clients will be able to see the smiling faces of your employees and start feeling like they know your company to an extent. As a result, they’ll develop more trust in your business. - Source: Internet
• Good records mean paying less tax. Make sure your construction business takes advantage of tax deductions by keeping track of your receipts – whether you’re VAT registered or not. Your accountant may not include deductions that have no record. Especially if you pay with cash, you need a document to write it off. And even if £15 may not seem like a big deal at the time, these expenses add up. - Source: Internet
• The role of marketing in the construction industry can be oriented in two directions. On the one hand, and to a greater extent, construction marketing is dedicated to branding. This technique is strategic and creative management aimed at digital media to build a brand identity that is positionable, differential, and sustainable over time. - Source: Internet
• The typical construction business cycle includes periods of frantic activity interspersed with lull periods when the company has completed a project and is looking for work. Use these quiet periods to build and strengthen relationships. That’s the only way to build a robust brand. Make a schedule to meet investors, attend industry events, and bolster your presence on multiple marketing channels. - Source: Internet
• To simplify a complex process, ad retargeting works by utilizing “cookies” – small bits of data that a site visitor’s web browser stores. Cookies can help you see where people browse online, and what sites they’ve been browsing in the past. If you’ve had people spending time on your ‘New Home Build’ page but not requesting a consultation, you can run ‘New Home Build’ ads on websites those people visit in the future. Through running targeted, relevant ads to people who have shown an interest in your construction services, you can boost brand awareness and drive conversions. - Source: Internet
• Events and exhibitions provide an opportunity to come face to face with prospective buyers. You can learn about their tastes and preferences, as well as the latest market trends in materials and architecture. Distribute brochures, play project videos, use interactive digital technology, and try to capture as many business leads as possible. - Source: Internet
• Good ole snail mail is alive and kicking despite the current obsession with digital marketing. Direct mail still works because as humans we are hardwired to interact with objects we can touch and hold. It breaks the clutter of digital media, gets your brand noticed, and is the perfect match for something as tangible as construction and architecture. - Source: Internet
• Trade shows are a straightforward way to promote your construction company to the right audience. Take care of the small details before the show like creating informational materials for prospective customers. Set up a booth that will entice people to stop by. Then, staff your booth with employees who will sell what your company is offering. Need a way to gather leads? Buildertrend has a CRM tool where you can add lead information right in the app. - Source: Internet
• To better understand your overhead costs, consider calculating your Return on Overhead (ROOH). ROOH, calculated by dividing your annual net profit by annual overhead, can help you compare the cost of your business’s overhead as it relates to other investments. Ideally, ROOH will give you a clearer picture of what expenses you’re prioritizing and how profitable they are for your company. - Source: Internet
• Construction is an ever-growing industry. Every construction company wants its business to soar high. However, a few things are needed to be considered while scaling your business from small to large. Ranging from careful planning and network building to social media influence. - Source: Internet
• Leads are the lifeblood of a construction business. You need to generate as many qualified leads as possible and nurture them throughout months and years before closing the sale on a project costing hundreds of thousands (if not millions) of dollars. Using a CRM will ensure that you track all leads and let nothing slip through the cracks. - Source: Internet
• This doesn’t necessarily mean you should lower your prices. It’s entirely possible that you could increase your revenue by raising your prices without losing customers. While some clients see low prices as a great deal, others may assume it means your construction services are low quality. - Source: Internet
• Dan Heelan of Heelan Associates is a business accounting specialist who helps trade professionals in the UK. He recently joined us for a live Q&A in our Facebook group, Self-Made Toolkit, and shared 5 ways your construction business can make more money faster starting today. Watch the video replay for tips on how to: - Source: Internet
• “It’s very important to maintain that connection, especially if you do that follow up in person. When someone has a concern, that’s when you handle it, and when someone is happy, that’s when you ask for a review for your business online.” - Source: Internet
• Knowing your budget is key to saving money. Every month you likely have a ton of cash coming in and out of your construction business. You probably know what you’re spending on materials and jobs. However, do you also carefully track software subscriptions or the extra bit of cash you pay for sub-contractor expenses? Over six months or a year, it adds up. - Source: Internet
• The global construction market is growing rapidly. Projections indicate that the industry will reach $15.5 trillion by 2030. The United States, China, and India are all at the forefront of this growth. - Source: Internet
• Residents are the most likely buyers of your properties, so make sure they can find your business or project in local searches. Local marketing will keep the phone ringing and people visiting your project sites. List your business in online directories and claim your Google My Business account to get started with local SEO. Contact Josh Meah if you need assistance establishing your local online marketing presence. - Source: Internet
• And remember, one bad incident is enough to ruin your reputation in the business circle. It could forever remain as an irremovable stain. So, never back down on Quality! - Source: Internet
• It’s no secret that planning is essential to success. When it comes to construction, planning, and re-planning throughout a project will help to improve productivity and therefore increase revenue. By dedicating time for planning, you can locate potential productivity strengths and weaknesses and decide how you will address them. Comparing data from past projects is one great way to identify these productivity barriers. Ultimately, the better your planning process is, the more productive you will be! - Source: Internet
• Getting involved in the community goes a long way with improving brand awareness. As a bonus, you’ll have another way to market your services to those living in your area. Your construction team can help fix up a home or volunteer at charity events. If you don’t have time to spare, consider donating leftover construction materials to local nonprofits. - Source: Internet
• Dan’s tips are simple and actionable. While some of the advice may sound like common sense, it serves as a useful reminder to keep up on the business side even when you’re on the tools all day long. In Dan’s work over the years, these are the most common problems, and they often have simple fixes. - Source: Internet
• If project owners are satisfied with your work, they’ll share it within their circle. This provides you with further business opportunities and increases the cash flow. But if they are dissatisfied with your work, it could adversely affect your business. - Source: Internet
• SMS or text messages boast an open rate of 98%, compared to 20% for email. It’s a cost-effective medium to pitch your construction projects to prospective buyers. Make sure you send messages only to the people who have subscribed to your messaging list. Otherwise, they might block or report you for spamming them. - Source: Internet
• Building a strong network is another tip for growing your construction business. Now, this one might look cliché in the professional world. Nevertheless, it is true! - Source: Internet
• Your company’s website is more than just a brochure. It often serves as the first place prospective clients and employees will go to get more information about a new business and the services it offers. As such, it is essential to create a well-designed site that offers clients the precise information they need. - Source: Internet
• Cashflow is the lifeblood of your business. Let’s say you get a new contract as a housing contractor for £200,000, but you’re not going to get paid for 120 days. You have to pay your subcontractors every week and could still run out of cash quickly. Should you get credit? How long can you wait to pay suppliers? How long can you stretch your subcontractors out? - Source: Internet
• In conclusion, the role of marketing in construction has two approaches to attracting sales opportunities: branding and strategic marketing. The first seeks to promote brand recognition, and customer identification and remain in their memory for longer. The second is more oriented towards generating new leads and nurturing them to shorten the path to conversion and purchase. - Source: Internet
• With its 1.5 billion active users, Facebook has pretty much become the place for all types of businesses, including construction. You just have to be on Facebook if you want your business to look like a credible brand. - Source: Internet
• Search engine optimization is the practice of increasing your website traffic through search engine results. So, for example, if you run a construction company in Pasadena, your website needs to appear when someone searches “construction companies in Pasadena” on Google. Not only can this grow your brand awareness, but it can also help establish your company as reliable. - Source: Internet
• As a construction company, you probably have somewhat of a niche. Does your company tend to cash in on jobs within senior communities? Do you specialize in new construction trends that target Millennials? That can be key. Decide on interests to target: Whenever you “like” a page on Facebook, it goes into your “interests.” Via Facebook Ads, you can choose the interests that your future clients tend to like, such as DIY projects or even the local town’s page. - Source: Internet
• Construction and outdoor signage go hand in hand. If you can’t afford expensive roadside billboards, erect some display signs at your construction site. It won’t cost a fortune but will expose your brand to visitors and passersby. You can display safety or marketing messages and promote your project and brand without going overboard with the budget. - Source: Internet
• By now you probably know how important it is the keep a good construction company revenue. Without it, your business could face a dire future. But if it’s strong, then you have an amazing range of possibilities ahead of you. - Source: Internet
• A high-involvement business like construction depends heavily on the customer’s level of trust, and reviews are one of the best ways to boost that trust. Research shows 84% of people trust online reviews as much as their personal friends. Additionally, customer reviews show in Google search results along with star ratings to help your business look more attractive than companies without reviews. - Source: Internet
• Starting with the initial concept design and ending with the finished project, project managers must continually update the agreed-upon TVD touchpoints (cost, time, material resources, etc.) to reflect the project’s current standing. This continuous workflow ensures that funds are still being budgeted appropriately despite necessary changes in plans. Ultimately, this will help your business achieve project completion at the lowest possible cost, thus maximizing each build’s profitability. - Source: Internet
• Any medium you use for marketing your business or interacting with your clients is called a marketing channel. Customers can shift from one channel to another in a blink. They might see your post on Facebook, go to your website to learn more about you, read your reviews on another website, and call your office using their mobile phone. That’s why you need to be present on more than one channel. - Source: Internet
• To make a potential client your future employee, you have to gain their trust. However, the competition is fierce in the construction market, and achieving a trustworthy relationship can be challenging. What can you do? - Source: Internet
• In the future, strategic marketing in the construction industry should gain more importance and prominence. Only if the business process supports it will it sell itself. Although a company may be fine with branding, it should also consider implementing strategic marketing to complement brand awareness and a sales strategy that closes sales. - Source: Internet
• If you’re like most construction companies, your existing and potential customers call your office to ask questions and get details about your building projects. These are your most qualified and interested prospects, and you must not lose track of them. Set up call tracking on Google Analytics and Google Ads to stay on top of your phone leads and establish a system for following up and nurturing those leads. - Source: Internet
• It goes without saying that a company should provide excellent customer service. Customer satisfaction should be your top priority. Every construction business owner must request feedback from their customers and improve their services accordingly. - Source: Internet
• “Digital is so important for contractors to understand because it is the competitive advantage to growing and remaining profitable, but it must be understood before being implemented. Strategic planning in business is what keeps construction companies alive in a recession, and part of being strategic is understanding how to spend your money wisely on every investment, especially marketing.” - Source: Internet
• In the construction industry, razor-thin profit margins may make it seem challenging to maximize gains and see the growth you want. However, with the right combination of tools and intention, you can boost your bottom line and hit your revenue goals on every project. In this post, Join, an industry leader in preconstruction planning software, lays out everything you need to know to streamline your projects and increase profits for your construction business. - Source: Internet
• Partnering up with a construction company with similar brands, goals, and interests will always lead to an expansion of marketing efforts. Finally, including a blog on your website, even if you consider it unnecessary, will always grasp the attention of your clients. Good luck! - Source: Internet
• There’s a good chance that word of mouth and yard signs post-project have made your company more popular in certain local towns. You can select these towns when you run an ad (or decide on an X-mile radius). Select an age group: As a construction company, you probably have somewhat of a niche. Does your company tend to cash in on jobs within senior communities? Do you specialize in new construction trends that target Millennials? That can be key. - Source: Internet
• If sponsoring or attending events isn’t enough, try hosting your own! Workshops are a great way to promote your business, especially if you want to gain more local customers. Speaking at these events will get your company more exposure and give people a chance to meet you. This offline marketing idea will establish you as a thought leader in the industry. - Source: Internet

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