103 Things You Need To Know About Marketing Your Construction Company

This time around, we shall cover How Can I Advertise My Construction Business. Obviously, there is a great deal of information on The Startup Marketing Agency You Need on the Internet. The rapid rise of social media facilitates our ability to acquire knowledge.

information about how can i advertise my construction business is also related to Construction Marketing: 12 Tips to Get Clients in Construction and The Startup Marketing Agency You Need. As for further searchable items pertaining to Construction Business Brokers, they will likewise have anything to do with Best Places To Advertise Construction Business.

103 Things You Should Know About How Can I Advertise My Construction Business | 12 Tips to Grow Your Construction Business

• A marketing team that has all the resources in-house can carefully coordinate and design a construction marketing strategy for your business that delivers results. More qualified leads coming in, can mean more profitability. In addition, a well-trained, expert marketing team will be able to perform services effectively, assuring the right emphasis is placed on the tools that best fit your company where you are at the moment. - Source: Internet
• Branding is a construction advertising strategy whose goal is to set your company apart. Initially used to differentiate cattle, branding has become an important factor in success or failure. While branding isn’t as putting your name on a cow, the function is the same: to get someone to associate a logo or tagline with your product. - Source: Internet
• The first step to creating an effective marketing plan is to define your business goals. These goals should drive your marketing efforts. If an activity does not push you closer to the objectives that you have established, you should rethink whether it is worth your time and resources. Do you hope to move into a new market segment, increase market share, or increase revenue per project? Define your goals at the beginning of your planning so that they can drive your marketing plan and strategy. - Source: Internet
• For those contractors and companies in the home building and remodeling services’ market, social platforms such as Facebook, Twitter and Instagram are essential for reaching homeowners. These platforms can help you to build a great referral community to “pass on” your name and advertise your services by word of mouth via the Internet. Social Media is also a great way to get personal and build relationships with your followers (customers). Let the community see who you are as a civic business leader. And while, having a Facebook Page is a standard for all businesses, for those in the B2B market and larger scale construction companies, your primary platform should be LinkedIn. - Source: Internet
• Social media and paid ads can send people to your website, but you also want to build organic (i.e., free) traffic directly from the search engines’ results page. For example, when someone searches “construction company in Your Town,” you want your website to appear high up in the results. - Source: Internet
• With its 1.5 billion active users, Facebook has pretty much become the place for all types of businesses, including construction. You just have to be on Facebook if you want your business to look like a credible brand. - Source: Internet
• Sellers need to participate in due diligence to share necessary information about the business. Sellers need to show many documents to buyers so they fully understand what you are offering for sale. This due diligence shows that your business has been profitable and supports what the seller represents to the buyer. - Source: Internet
• Whether you run a small business or major construction company, you almost certainly need a website. It doesn’t need to be fancy, but a website is an essential piece of marketing for the construction industry, and a clean graphic design can make a strong first impression. You’ll also want a few basics, such as pictures or videos of your work, a list of your products or services, and contact information. - Source: Internet
• We all like free advertising. When a project is completed or reaches a milestone, it’s often good for the construction team to have a small celebration. Invite the client and their team. Invite the designers. Invite people from the designer’s and client’s office. - Source: Internet
• Account-based marketing is a B2B marketing technique that targets a specific set of high-value customers with personalized selling strategies. It delivers significantly higher sales with less effort. If your construction company is into institutional sales or you want to pitch your project to investors, ABM is the strategy you must follow. Contact Josh Meah to learn more about account-based marketing. - Source: Internet
• The Yellow Pages is a widely debated marketing tool that varies in its usefulness. You will have to judge for yourself, based upon customer feedback, whether you are gaining customers through this channel. If you do place an ad, be sure to include your company website address as well. Take the local directory idea online and sign up for contractor directories and profiles. Register your business on Google, Yelp, and Angie’s List to capture those who are searching online instead. - Source: Internet
• The M&A Broker is heavily involved in valuing the business to achieve the most accurate value. They look closely at financial records and the efficacy of the intangibles. Once they have the value, they work on a buyer list to find the investor who is willing to make a deal on a profitable business for sale. - Source: Internet
• The M&A Advisor will finalize the contract by checking that all required documents are completed and shared. They also check that all required legal documents are completed, so new liens will not be placed on the business. Once the contract is set, the sale can close. - Source: Internet
• Events and exhibitions provide an opportunity to come face to face with prospective buyers. You can learn about their tastes and preferences, as well as the latest market trends in materials and architecture. Distribute brochures, play project videos, use interactive digital technology, and try to capture as many business leads as possible. - Source: Internet
• You can’t expect clients to find your company. You have to work to ensure potential clients will find your company. Advertising is expensive and doesn’t always work but understanding your clients and following up on leads and past clients is a cost-effective method of finding the next construction project. - Source: Internet
• Join one or more construction associations to make your business look more credible. Association memberships enable you to tap into industry resources and provide valuable networking opportunities. Construction marketing is all about relationships, so you need to build relationships before you build projects. - Source: Internet
• It is easy to focus on new business, but people who have already hired you are easier to sell. Most people begin thinking about what project they would like to do next before the first is even complete. They may not be able to afford to hire for everything, but you want to be on their radar. Communication with this group should always be worded as if you are rewarding them for being a loyal customer. - Source: Internet
• If you are disappointed in your website traffic, a blog is the most effective way to draw people in. A blog is an essential piece of your construction advertising for several reasons. It establishes you as an expert in your field and gives people a reason to frequently return to your website. Even better than that, they will share your most interesting and informative articles with their friends through social media. - Source: Internet
• If a picture is worth 1000 words, imagine the power of a video! You can use this power by creating a video of your latest project. Create interesting videos by featuring your crews at work, or producing positive video testimonials from your clients. Don’t forget to upload these videos to YouTube and Facebook, the world’s biggest video viewing platforms, to generate business leads and to build your brand image. - Source: Internet
• If no Buy-Sell Agreement is in place and there is tension between the owners and shareholders, the pressure to decide the future direction of the business may be challenging. This article provides additional information for an owner or shareholder with how to avoid buy-sell agreement pitfalls. To help their clients, M&A Advisors should understand the importance of assumption of liability, so their buyers and sellers know who is responsible for any lingering claims. - Source: Internet
• There’s nothing bad but this is not the best thing to do. If you are sharing pictures, make sure to share some ongoing construction pictures too. Showing every aspect gives the customers a sense of transparency and thus builds trust in you. - Source: Internet
• Good ole snail mail is alive and kicking despite the current obsession with digital marketing. Direct mail still works because as humans we are hardwired to interact with objects we can touch and hold. It breaks the clutter of digital media, gets your brand noticed, and is the perfect match for something as tangible as construction and architecture. - Source: Internet
• The typical construction business cycle includes periods of frantic activity interspersed with lull periods when the company has completed a project and is looking for work. Use these quiet periods to build and strengthen relationships. That’s the only way to build a robust brand. Make a schedule to meet investors, attend industry events, and bolster your presence on multiple marketing channels. - Source: Internet
• SMS or text messages boast an open rate of 98%, compared to 20% for email. It’s a cost-effective medium to pitch your construction projects to prospective buyers. Make sure you send messages only to the people who have subscribed to your messaging list. Otherwise, they might block or report you for spamming them. - Source: Internet
• Invite the local media – send them a short blurb on the project with a picture that they could include in a news story. Ensure that the event is properly organized and that the project site is clean and orderly – you don’t want visitors tripping over construction rubbish or unfinished work. Of course, you can’t hold these events every week. In fact, they probably only work well once a year, or when different teams are involved. - Source: Internet
• Leads are the lifeblood of a construction business. You need to generate as many qualified leads as possible and nurture them throughout months and years before closing the sale on a project costing hundreds of thousands (if not millions) of dollars. Using a CRM will ensure that you track all leads and let nothing slip through the cracks. - Source: Internet
• Sign up for Google My Business and promote your business with business cards and a well-designed website. (Pro tip: hand out two business cards to each person instead of one. That way they can pass one on to those they recommend you to). - Source: Internet
• Social media has evolved into an ideal channel for marketing your construction business. Once thought of as networks solely for young people, various social media networks include people of all ages. Facebook has 2 billion active users each month. - Source: Internet
• “It’s very important to maintain that connection, especially if you do that follow up in person. When someone has a concern, that’s when you handle it, and when someone is happy, that’s when you ask for a review for your business online.” - Source: Internet
• Due-diligence document packages should include lists of assets like equipment, tools, fixtures, and vehicles. Your document package should also include the condition of the assets. If licenses are necessary, the list needs to include details about related business licenses. Your M&A Broker will also share the value of the business so buyers can check on the fairness of the asking price. - Source: Internet
• Wise Elephant Consulting is a business and marketing consulting company, specializing in cost-effective solutions for construction companies. She co-hosts a weekly podcast entitled “Business Talk, Sister Gawk” that provides free advice and information for entrepreneurs. You can connect with Rebekkah Anderson here. - Source: Internet
• A distinct logo also makes your brand look more professional. This increases the likelihood someone will go with you since people associate professional brands with quality work. If you are offering a special, associating this with your brand will increase business. If you’ve ever said, “You know, I saw that X is offering a percentage off. Let’s try them out,” you know what I mean. - Source: Internet
• “Your signage needs to have rules behind allowing people to represent the brand. Make sure anything and anyone associated with your brand is agreeing to abide by those values. You wouldn’t want your logo showing up somewhere that could impact your customers’ perceptions of who you are as a business.” - Source: Internet
• Developing relationships with people in your community is the cornerstone to a solid construction advertising program. When people know and trust you, they will be likely to call you when they need a contractor and suggest your name when friends are in need of one. Networking can provide a substantial business that you would not have earned through any form of advertising, so get involved in your community. Join the local Chamber of Commerce, volunteer for projects, and sponsor events, and your company name will be well known and respected in the community. - Source: Internet
• Again, you will want to use excellent photos that have your company’s website name embedded in the image. As your photos are pinned and shared across Pinterest, anyone who sees them can easily see who to go to when they want to recreate that project in their own home. For your business profile, you can create boards categorized as suits your business. For example, you could have “Bathroom Renovations,” “Kitchen Renovations,” and “Home Maintenance Tips.” When you write your blog articles, use photos that enable you to pin links to those as well. - Source: Internet
• Incoming links from quality domains are one of the most important factors for improving your search rankings. Contact building material companies you’ve worked with and request that they include your name in their list of clients. Many construction material suppliers have pages listing construction firms that use their building materials. This is helpful for increasing brand visibility and improving search results. - Source: Internet
• New opportunities in construction advertising are out there, but you may need to be creative. As the sale of new homes decreased in the past decades, many construction contractors have honed specializations in renovations, green building, and other modern trends. Is your community one in which “tiny houses” are becoming popular? - Source: Internet
• Offering middle-market businesses for sale involves several steps. The M&A Advisor works closely with you and your legal advisor, especially while negotiating and finalizing the Definitive Purchase Agreement. This Definitive Purchase Agreement helps both parties reach their goals for the transaction and allows no room for error as it completely represents the legal wishes of each party. - Source: Internet
• Pleasing your clients should be a top priority. This doesn’t mean you have to cave to their every demand. You should be actively communicating with your client on all aspects of a project so you can be equal partners in the decision-making process. Satisfied customers will lead to repeat business and great referrals. - Source: Internet
• Construction and outdoor signage go hand in hand. If you can’t afford expensive roadside billboards, erect some display signs at your construction site. It won’t cost a fortune but will expose your brand to visitors and passersby. You can display safety or marketing messages and promote your project and brand without going overboard with the budget. - Source: Internet
• Advertising campaigns for construction companies can be a frightening prospect. On one hand, people will only know that you exist if you advertise. On the other, a misguided marketing campaign can feel like a complete waste of resources. How can you ensure that your precious advertising dollars are well spent? - Source: Internet
• Marketing your construction company online requires a well-thought out marketing plan and lot of time investment. But, once done well, there is no looking back for your company. Goodluck! - Source: Internet
• Find large construction companies through lead gen sites like TheBlueBook and reach out through email to offer your services as a subcontractor. Reach out to companies who serve the same types of customers as you but perform different services. Offer them incentives for referring clients to you. - Source: Internet
• However, it’s not a choice to make alone. Be sure to talk to a business evaluation expert as well as your attorney before taking the leap. You also may want to consider consulting bankers, accountants, or the IRS before moving forward with closure. - Source: Internet
• It’s not enough to just earn more business. When you take on more work it has to profitable. There’s no sense in doubling the number of jobs you work if you aren’t increasing your profits. - Source: Internet
• A high-involvement business like construction depends heavily on the customer’s level of trust, and reviews are one of the best ways to boost that trust. Research shows 84% of people trust online reviews as much as their personal friends. Additionally, customer reviews show in Google search results along with star ratings to help your business look more attractive than companies without reviews. - Source: Internet
• Residents are the most likely buyers of your properties, so make sure they can find your business or project in local searches. Local marketing will keep the phone ringing and people visiting your project sites. List your business in online directories and claim your Google My Business account to get started with local SEO. Contact Josh Meah if you need assistance establishing your local online marketing presence. - Source: Internet
• 4. Make An Impact With Video. Whether you are looking for a way to introduce your company on the Home Page of your website or use on social media as a recruitment tool, video delivers your message quickly. Creating just one video can provide you with a marketing tool that can be on your website, in your social media posts and emailed out in your newsletter. Considering all the “marketing” mileage you can get from one video; it may be one of the best investments you can make for your construction marketing. - Source: Internet
• To sell construction businesses is no different than selling any type of business. Buyers know the types of businesses they are seeking. Some business owners decide to sell through a broker, but some decide to take ownership and sell the business themselves. An owner selling would know their business better than anyone. Remember you are likely to attract buyers that are industry related and you can talk the same jargon. - Source: Internet
• With so many competing marketing messages fighting for attention, it’s hard to determine which strategies are effective. Contractors have tight marketing budgets and a desire to use that budget optimally and efficiently. A carefully developed construction advertising plan should set goals and define your target customers. Your plan should include traditional marketing tools and ways to increase your presence online. - Source: Internet
• If you’re like most construction companies, your existing and potential customers call your office to ask questions and get details about your building projects. These are your most qualified and interested prospects, and you must not lose track of them. Set up call tracking on Google Analytics and Google Ads to stay on top of your phone leads and establish a system for following up and nurturing those leads. - Source: Internet
• Your M&A Advisor will negotiate the terms of the sale and include them in the buy-sell agreement. At this point, the buyer knows you have an emotional attachment to the business and have priced the deal with that in mind. They also know that the seller values the down payment and cash they will receive. - Source: Internet
• Each feature above is a factual statement about the product being advertised. But the features or “nuts and bolts” of the products are not what is going to move people to buy, and that is where most advertising goes wrong. By providing the customer with a benefit or something of value, you can turn your so-so advertising into lead-generating hits. - Source: Internet
• Start a blog on your website and write about the hottest trends in architecture and construction. This will make you look smart and well-informed. Approach construction websites that accept guest posts and regularly publish articles with them to expand your reach and acquire valuable backlinks. - Source: Internet
• Tried and true traditional marketing strategies continue to serve construction companies well. Since your business is locally focused it is well suited to the type of tools and techniques that focus on a local audience. You can continue to use these tools to your advantage while adding digital components that will expand your company’s presence. - Source: Internet
• As the deal moves closer to the close, the buyer knows that there are still opportunities to negotiate. At this point, the M&A Advisor is necessary because they do not have an emotional attachment to the business or its assets. They will keep the negotiation moving to get the terms set and the deal closed. - Source: Internet
• M&A Advisors or construction business brokers in the lower middle market segment are expert in achieving growth through Mergers and Acquisitions. Their expertise helps both buyers and sellers, and they are the best professionals to use for selling lower middle-market businesses. They have several tasks to manage while working with businesses for sale in the construction market. - Source: Internet
• Optimize your website for SEO and conversions, so it keeps sending you a healthy flow of business leads, even when your offices are closed. You’ll need to build a sales funnel and create landing pages to capture leads. Contact Josh Meah now if you need help creating or redesigning your company’s website. - Source: Internet
• M&A Brokers can give you advice about sensitive information in some documents. For example, your due diligence document package should not include private details about employees, vendors/suppliers, and customers. You should also only provide the necessary details about contracts with employees, other contractors, and clients after the sale of the business closes. - Source: Internet
• This number is the future business sales value of their business when you want to turn the business over to your kids or sell to managers or third parties. For most people this number is a fantasy but a few owners will do the work and make the changes to obtain their Number. This report is for you few who are willing to take the ACTIONS necessary to implement a construction contractor exit plan or construction contractor succession strategy. - Source: Internet
• Don’t get in a rut of always advertising to the same people through the same channels. Your name becomes part of the daily routine. Spend part of your construction advertising budget each year on new opportunities. - Source: Internet
• Harvest Business Advisors provides business brokerage, business valuation, and business succession planning services. We have extensive experience in the information technology and professional services, manufacturing, distribution, and contracting fields. We maintain offices in Maryland, New Jersey and Virginia. Connect with us at info@harvestbusiness.com or 877-838-4966 to discuss selling your business, ordering a business valuation or buying a business. - Source: Internet
• One of their most important tasks is to look for buyers looking for growth through acquisition. Potential buyers often include next of kin, employees, single investors, Private Equity Groups, and other types of corporate investors. M&A trends show that several types of acquisition-oriented businesses also look to buy businesses in the commercial construction industry. - Source: Internet
• Along with vetting buyers, the M&A Broker will also work with the business’s exit plan. They will create and execute the listing in a confidential manner when requested by the owner of the existing business for sale. Once the business is listed, the M&A Advisor will also work on marketing and originating a deal or managing numerous offers and deals. - Source: Internet
• Additionally, ask clients to write reviews of your company on directory websites like Yelp, Angie’s List, and Home Advisor. This tactic is especially important when marketing for the construction industry, as these platforms may be potential clients’ first stop when they’re searching for a construction company, and having a lot of reviews can help you build trust and stand out from the crowd. You may also be able to repurpose these testimonials and put them on your website. - Source: Internet
• Search engine optimization (SEO) is a complete industry in itself, but you can apply it when marketing for construction companies by building links to your website. There are many ways to do this, including writing guest blog posts on other business’ websites, getting media attention for your community engagement projects, and reaching out to your suppliers. Sometimes, companies that sell building supplies and materials create lists of construction companies that use their products. - Source: Internet
• One of the best ways to network is to join and be active in the local chapter of a trade association. Networking can be a useful tool to build brand awareness for your company, generate leads and find vendors. Being active and giving back to your community is also a great networking opportunity for your business. - Source: Internet
• 2. Embrace Social Media. Okay first off, let us just say social media is not just about “playing on Facebook”. Social Media Marketing is an effective tool for construction marketing. The key is doing it right. - Source: Internet
• Any of you following me for any length of time know that I typically will avoid “branding” campaigns. I do this because I need to make sure that every dollar of your money I spend comes back to you dressed up like a $2 bill. That means less television and radio and more direct mail and online marketing. But a question I got during a phone consult last week is one I often get from contractors large and small, so I thought I would share it with you: “My construction company does so many things, what should we concentrate on?” Well, I am here to tell you that that is one of the easiest questions I get to answer: - Source: Internet
• Any medium you use for marketing your business or interacting with your clients is called a marketing channel. Customers can shift from one channel to another in a blink. They might see your post on Facebook, go to your website to learn more about you, read your reviews on another website, and call your office using their mobile phone. That’s why you need to be present on more than one channel. - Source: Internet
• Adaptability is one of the keys to success in the construction industry. As we’ve seen with the recent recession, construction can be quite a volatile industry. If you are unwilling to make adjustments in your business to keep up with the changing trends you are setting yourself up for failure. - Source: Internet
• You will also need to provide business documents like the seller’s claims about the business, including reasons for selling and details about the business’s reputation. You will also share documents about soft assets like intellectual property and trademarks. Other necessary documents include: - Source: Internet
• Figuring out how to advertise a construction company can take time, and there isn’t necessarily a one-size-fits-all solution. You’ll want to tailor your marketing strategy to match your business’ size, specialty, and the types of customers you’re trying to reach. Just as you would carefully plan how to allocate funds from a construction loan in order to grow your business, you should plan your marketing strategy to be revenue- and/or lead-generating following the suggestions above. - Source: Internet
• Nothing quite compares to the traditional tangibility of brochures and flyers. Create an impressive visual design that includes strong branding, great copywriting, and quality photography. Print and distribute them at your marketing office, stall, trade show, or construction site. Either that or engage a flyer distribution service, but make sure they have good customer reviews. - Source: Internet
• “Digital is so important for contractors to understand because it is the competitive advantage to growing and remaining profitable, but it must be understood before being implemented. Strategic planning in business is what keeps construction companies alive in a recession, and part of being strategic is understanding how to spend your money wisely on every investment, especially marketing.” - Source: Internet
• If you shotgun your marketing by targeting all of your business lines, you may get better results by moving part of your marketing budget towards a more laser-guided missile approach and market ONLY the strongest part of your business. This way, people will start to associate your business with a specific product or service first. This improves referrals and lowers your time to close during the sales call process as people already associate you as the best. - Source: Internet
• As a small homebuilder, you probably can’t compete with the likes of larger construction companies like Toll Brothers or KB Home. Or can you? You can, if you follow a niche marketing strategy. You can’t be all things to all people, so focus on a micro market and be the best in what you do. - Source: Internet
• I think the last time I checked, two-thirds of all small businesses closed their doors within five years. I bet that number is higher in the home-improvement industry. Most contractors start out with some business cards, tools, and a desire to do great work. But many don’t set aside any cash to tell the world about how great of a plumber or electrician they are. - Source: Internet
• If your signage is used the way it should be, your company logo is well known and recognized throughout your community. A professionally designed logo, consistent color scheme, and witty tagline can ensure that people remember your name. Physical signage should be included on your vehicles and storefront if you have one, while your logo can be added to everything from business cards and yard signs to employee shirts and printed materials. This company theme should be carried online to your website. This is your most essential online marketing tool and must be professionally developed to captivate prospective customers. - Source: Internet
• Is it time to grow your construction business? Are you looking to expand into new markets or territories? Growing your construction business, regardless of whether you’re just starting out or have been in the industry for years, requires careful planning. In order to strategically scale up your operations, you must ensure you will have the resources (workers, equipment, etc.) to handle the additional work. - Source: Internet
• Newspaper advertising is another tool that will vary in effectiveness based upon your specific community. Consider including incentives for responding to ads and including your website address to measure results. Take this strategy online with pay-per-click advertisements, Google remarketing, and social media ads. - Source: Internet
• M&A Advisors can maintain confidentiality because some deals do not materialize. If you were to release sensitive details in documents and records, competitors would have that valuable information for free. It is wise to follow the advice of your knowledgeable M&A Advisor to protect your business’s intangibles. - Source: Internet
• The average age of a Facebook user is 40, making this the perfect social media platform. You have several other options when it comes to building your online presence. Instagram and Pinterest use picture sharing, which works wonderfully for featuring your work. Now is the time to get your business going social. - Source: Internet
• Twitter is a rapid-fire social media platform and should be a valuable asset. Begin by following people you know, profiles that are relevant to your business, and anyone who follows you. Share interesting articles and pictures. Pictures captivate people’s attention and get far more shares than text posts. Retweet frequently but carefully. - Source: Internet
• We make thousands of decisions every day, many of which are inconsequential. When it comes to earning more business, this often means making hard decisions that will impact your success for years to come. Take the time to consider all angles and options and perform your due diligence for future success. Never get pressured into making rash or impulsive decisions. - Source: Internet
• Your M&A Broker knows when to share financials with a buyer and when to ask a seller for their financials. They might ask the buyer to sign a Confidentiality Agreement or a Non Disclosure Agreement before sharing any financial information with them. Before sharing the seller’s business finances, the M&A Broker will vet the buyer by seeing their financial information. - Source: Internet
• Your online presence is an essential part of your construction advertising plan in today’s economy. If you have been neglecting this part of your marketing strategy, now is the time to make a change. When consumers need a local service provider, 85% of them go to their internet search engine rather than the yellow pages or the newspaper. Depending upon traditional marketing will keep your business from reaching its full potential. - Source: Internet
• You will never be everything to every customer, so focus on what you do best. Then make sure it is profitable for you because as well. This will bring in the best kind of business you want and give you a competitive advantage too. You won’t miss out on people who are looking for a contractor to do something else. But you will be the first person that they think of if your marketing materials have positioned you properly. - Source: Internet
• Getting started on Facebook may be the easiest first step. You probably already have a personal account, which makes it a familiar system to use. Create a business page that your customers can like and follow. You will have to find a balance between posts that are designed to sell, inform, and entertain. Even your best customers aren’t going to Facebook for a constant sales pitch, so don’t go overboard. - Source: Internet
• In construction, your people are your business. Hire dependable, knowledgeable and skilled employees. Retain your best employees by promoting and rewarding them for their hard work and reliability. - Source: Internet
• The picture-based platform of Instagram is perfectly suited to your highly visual business. Featuring pictures of your work on Instagram will establish your expertise and draw people in. Use good-quality photos and embed your company’s website address on each one. This way, your photo leads back to you no matter how many times it is copied, shared, and reused. You can develop a following by using searchable hashtags, following other accounts that are relevant to your business, and sharing a few fun pictures alongside your professional shots. - Source: Internet
• Your M&A Advisor understands the legal intricacies of buying and selling a business in California. A unique aspect of California real estate law is that businesses must have escrow in place before the sale is completed. By specializing in local business mergers and acquisitions, Rogerson Business Services understands the intricacies of the state’s requirements. - Source: Internet
• There’s a reason companies spend millions each year on branding-it increases business. No matter how small your business, you can benefit from branding. Your logo should be unique and should associate you with quality service. Creating a proper brand can make the difference between a successful business and a mediocre one. - Source: Internet
• Most contractors decide what business they want to start based on two things: 1) what they are good at, and 2) what they think people will buy. This usually is fine, but what most contractors fail to do is convey to their prospects why they should buy their product or service. Instead, the contractor already assumes the prospect knows, which causes the contractor to simply state “facts” about their service without representing what the value (not in dollars) is to the consumer. - Source: Internet
• The choice is yours: Work really hard for a few years at the right time and receive $15 million for your contracting business or wait too long, sell at the wrong time and get $5 million. And remember, $5 million is a great sale compared to most owners who wait even longer and get nothing. Nadda. Zippo. - Source: Internet
• If any of those investors show interest in buying California businesses for sale, the M&A Brokers evaluate their offers. They offer the buyers a market-offer analysis with detailed information about construction industry trends. Your M&A Advisor works to get you the best deal while helping buyers understand the value of your business. - Source: Internet
• Construction Marketing takes a team that is knowledgeable in marketing and comfortable working with the industry. While often many small construction businesses will try to keep their marketing in-house, such as using an admin to do the work. This decision can often actually end up costing you money, delivering little results. In addition, this can be a headache for your office staff. - Source: Internet
• A buy-sell agreement benefits both the buyer and the seller, as well as other stakeholders like vendors, employees, and partners. These legal documents act much like an insurance policy for the people involved in a business transaction. Buy-sell agreements can protect the people who start a new business or buy an existing business in the building industry. - Source: Internet
• I talk a lot here about promoting your company’s features. And I always finish that sentence by telling you to make sure you tie your features back to the benefit your client or customer receives by doing business with you. But I got an email recently from a reader who said they were confused about the two. - Source: Internet
• Covid-19 changed the world. It sparked businesses all over to re-evaluate how they operate. The construction business has been no different. For many contractors, it has meant figuring out how to strategically work factoring in the needs of social distancing and use of PPE (Personal Protection Equipment). Yet, while like many industries, construction has seen its share of challenges during the pandemic, many companies are seeing this time as a way to get creative with their construction marketing, to not just survive but actually build a better brand. - Source: Internet
• While a handyman service stands apart by being a jack of all trades (and master of none), a construction business is often better off building expertise and a reputation for specific types of jobs. Consider what you already do well, and where you’d like your business to go in the future, as you narrow in on your niche. This is an important part of marketing for construction companies, and other small businesses, because it will define how you frame your marketing material and who you target. - Source: Internet
• You can’t just sit back and expect more work to just fall in your lap. You have to proactively seek out new opportunities to retain and grow your business. Constantly reach out to the owners, architects and general contractors you find out what projects they have on the horizon. - Source: Internet
• Sharing others’ posts will increase their likelihood of sharing yours, but remember that everything you share reflects upon your business. Use hashtags that are appropriate for your business to make it easier for new followers to find you. With some effort put into building a Twitter following, this can become an effective and far-reaching marketing tool. - Source: Internet

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